What are I3vation Objectives?
“The importance of I3VATION”
– A means of generating I3vation to achieve two objectives that are implicit in any good strategy:
- make best use of and/or improve what we have today
- determine what we will need tomorrow and how we can best achieve it, to avoid the Dinasaur Syndrome
– I3vative thought has, as a prime goal, the object of improving competitiveness through a perceived positive differentiation from others in:
Value Add
I3vative thought has, as a prime goal, the object of improving competitiveness through a perceived positive differentiation from others in Value.
Quality Add
I3vative thought has, as a prime goal, the object of improving competitiveness through a perceived positive differentiation from others in Quality.
Knowledge Add
I3vative thought has, as a prime goal, the object of improving competitiveness through a perceived positive differentiation from others in Knowledge.
Price Add
I3vative thought has, as a prime goal, the object of improving competitiveness through a perceived positive differentiation from others in Price.
Performance Add
I3vative thought has, as a prime goal, the object of improving competitiveness through a perceived positive differentiation from others in Performance.
X Add
I3vative thought has, as a prime goal, the object of improving competitiveness through a perceived positive differentiation from others in X.
Why I3vation Is Important?

I3vation Grid

I3vation Classification
How to classify newness and degree of I3vation and what to focus on:

New to the firm?

New to the market?

New to the world?

Incremental or radical I3vation?
Our I3vative Idea Development

The I3vation Process

Our I3vation Process
- I3vation starts as an idea/concept that is refined and developed before application.
- I3vations may be inspired by reality (known problem). The I3vation (I3vative idea development) process, leads to useful economic and social impact and requires:
-Research
-Development (up-scaling, testing)
-Production
-Supply
-Marketing
-Usage
- Experience with our product/process results in feedback and leads to incrementally/radically improved I3vations.
Our I3vative Idea Development Stages
- I3Vation
- Screening
- Concept Development and Testing
- Business Analysis
- Beta Testing and Market Testing
- Technical Implementation
- Commercialization
The I3vation Skeleton
Translation of a I3vative Idea into Useful Application

Why I3vation Is Important?
